Let them eat cake: How idioms originate

pic by Eric Tompkins _ Unsplash

At a United Nations gender equality conference last week, one of the speakers who was trying to break through the gender disparity in our society used the phrase “bread and circuses” quite a lot.  I’m not sure if her usage was correct, but there it was.

As the phrase was new to me I had to look it up. In my research I found that this was first used by the Romans in 133 BCE to suggest that civil servants were distracted from their work if you fed and entertained them.

The idiom has grown to describe situations outside of the civic zone and it applies almost anywhere.

I think what the speaker was trying to get at that whatever had been done in terms of gender equality was an unsatisfactory appeasement. “Just bread and circuses” she would quip after every statement around government efforts towards addressing gender imbalances and particularly in the entertainment sector.

Feed the starving

Throughout history it seems that feeding the poor was seen as a measure to quieten the hungry masses.

Centuries after the Romans, Marie Antoinette performed an appetising upgrade when she brushed off mobs of peasants with “Let them eat cake” – the same sentiment applies.

“Qu’ils mangent de la brioche” (Let them eat cake) she burst out in her mother tongue.

History.com says, “With that callous remark, the queen became a hated symbol of the decadent monarchy and fuelled the revolution that would cause her to (literally) lose her head several years later.”

Other language delicacies in the same vein, include la croute de pate (crust of the pate).

Full belly pleasure

When you dwell on it for a bit, it seems almost as if saying to someone, ‘here’s a sandwich now move along’ will get them out of your way long enough to come up with a more sustainable solution.

But let’s not forget – the ‘and circuses’ portion of the phrase. It was important that the civilians were entertained or adequately distracted from their duties upon a full bully.

Now it all make’s sense and I only have one question: Who was more insensitive Marie Antoinette or the authoritarians of ancient Rome. Put another way, what would you rather eat on an empty stomach, bread or cake?

 

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Iza Grek

Iza is an award-winning journalist. She has worked in advertising and communications for more than 20 years. A Word or 2 has been in operation since October 2014 and continues to thrive, serving customers writing and editing services across the board from blogs to speeches.