As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.
We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.
Basically, it’s about great content and here are some tips to keep your readers diving in for more.
It’s not black or white, it’s grey.
You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.
Even Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?
One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious.
It seems it is an age-old problem common to the news reporting discipline and these partners in language crime have an interesting history. You may want to say the wanton woman flouted her breasts as she walked along the busy street.
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work.
Khan’s journey as a writer for the past 20 years has been a start-stop affair. She first tried her craft in short stories in the back office
Today I celebrate Dr.Seuss for all the entertainment he provided in my childhood.
I loved his books and would sleep with them under my pillow so that the stories would fill my dreams and occupy my earliest waking hours.
Having suffered a leg injury in December I could not walk and could not drive. I was practically immobile. In my static state I had plenty of time to think. I was reminded that everything that happens in the body is a result of what is happening in the mind.
Today I invite you to look at a piece of work I did some years ago.
In the spirit of disruption an after and before. Have you noticed how disruptors are the new cool? Anything or anyone who disrupts the normal way of doing things gets the kudos, the fan base and the stand-up-and-take-a-look response that is expected. Now let’s dispense with tradition and turn it upside down.
So this is how it’s going to go.