As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.
We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.
Basically, it’s about great content and here are some tips to keep your readers diving in for more.
It’s not black or white, it’s grey.
You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.
Even Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?
Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work.
Khan’s journey as a writer for the past 20 years has been a start-stop affair. She first tried her craft in short stories in the back office
For all the aspirant writers out there who want to get a book out of your system, start with an e-book. Here’s how:
Getting down to writing: Write that e-book. Just like that. It is almost that simple if you set your mind to it. I never had aspirations to write a book of any kind, but when I learnt of this one-week technique, I couldn’t help but put it to the test.
So, pardon the cliché, but if I can do it, anyone can. There are two critical requirements here.