At a United Nations gender equality conference last week, one of the speakers who was trying to break through the gender disparity in our society used the phrase “bread and circuses” quite a lot. I’m not sure if her usage was correct, but there it was.
At university our syndicate was referred to as ‘The Brains Trust’ and in other groups I was touted as ‘Brainiac’. Thus, I thought I had intelligence – quite a bit of it if you don’t mind my arrogance for a moment.
I thought it meant the ability to learn, acquire information, store knowledge and so on.
This week I received a rather disturbing SMS from my bank. In fact, this was the second time the bank was sending this alarming message. The first time, I checked my various banking accounts and could find nothing irregular. I assumed the bank was sending this message to the wrong customer.
Last week, I set out to take part in a cyclethon which had all the promise of a thunderous event complete with disco lights, the hippest of DJs and an ongoing supply of energy drinks.
When I arrived, all I saw were a lot of empty bikes, women and men in tights waiting to mount, while crackling sound speakers and subdued lighting attempted to create an ambience.
With the latest unemployment figures in South Africa at 29%, here’s a quick run down of some of the work related idioms and how to use them.
Learn the Ropes
Meaning: Become more familiar with a job or field; be trained
Example: John takes about three months to learn the ropes and then finds that he is bored.
Get the Sack/ Be Sacked
This week while sipping on a warm Coke Zero at lunch with a friend, we began to discuss the wonders of Greece. She reminded me of the fable of Icarus.
Icarus had wings fashioned out of feathers and wax to assist his escape from the prison where he and his father were captive.
While updating myself with news of the day I happened across the headline
“This robot delivery dog will hitch a ride in a driverless car to deliver your packages.” https://www.verdict.co.uk/robot-delivery-dog-continental/
Two things struck me:
- The reality of AI and the number of jobs that are lost to mechanisation and 2. my mind travelled back to the article I read this morning about the 10 000 jobs lost in newsrooms over the past 10 years
For us as writers it only means one thing – we have to be more and more creative and put our minds to writing content – that not just sells but sizzles and stirs mouth-watering responses.
Hire me. I’m your gal …
(sorry it’s about dogs again)